Purpose-driven business models and Conscious leadership go hand in hand.
We have sparked a grassroots movement that believes in the power of the Force4GOOD. A force comprised of entrepreneurs, scholars, investors, idealists, and activists building and/or supporting and/or leading the new generation of businesses that function under a different Operating System. One that values PURPOSE and requires Conscious Leadership.
We work closely with executive teams to guide the transition to a full purpose-driven organization. These companies demonstrate a commitment to improving the social fabric — and thus contributing to the development of a more broadly robust team and customer base — they will be the ones attracting the best talent, and gaining the respect and loyalty of the most customers.
Having a clearly defined Purpose and aligning the business model around it creates a competitive advantage for companies in terms of market differentiation, employee engagement, and financial performance.
The real test of existing businesses is figuring out how to make Purpose more than just words in a memo. For Purpose to really matter, it needs to go beyond an initiative that sits on the margins of the business. It needs to be a central part of the culture – something people feel in their work every single day.
The #Coalitions4GOOD supporters actively engage in the discussion around SDG targets, problem-solutions ideation sessions and round table discussions to prioritize efforts, create the opportunity for collaboration and align resources towards common projects.
