The project was created to reduce the impact of the excessive use of plastic and its accumulation in public spaces. By educating and rewarding participants along the process, it aims to foster changes in the irresponsible treatment given to our plastic waste everyday. Plasticoin is a triple-impact initiative: environmental, social and economic. We prioritize environmental sustainability, education, sustainable practices, equality of conditions and environmentally committed advertising, both for our users and supporting companies. Impacts achieved are directly interlinked and they determine an exponential growth of all parts involved. Plasticoin promotes environment-friendly practices and habits, particularly regarding coastal ecosystems. Our business model rewards users' sustainable actions, particularly recycling and beach cleaning. A positive environmental impact is the main aim which allows other project impacts to take place. Our Mission and our Values sustain an equitable development for all parties involved in the project. Plasticoin jobs respect equality and social inclusion. Our social mission is to boost existing cooperatives and circular economy projects, thus promoting collective benefits instead of individual interests. We also look to raise awareness on the environmental effects of consuming plastic products. Profitability is as important as the the project's social and environmental objectives. All benefits generated by the project will be destined to promote educational and recycling activities that increase the value of plastic waste. Plasticoin is committed to the people involved in the project and works to foster local economies. We believe in shifting to more environmentally respectful business models.

Our objective is to work with the number of users needed (160,000 or 5% of the total population) to guarantee the concentration of 20% of the country's plastic waste.

Since its invention, plastic has permeated virtually every aspect of our lives. Plastic has evolved and its utility is unquestionable. However, its excessive use has dramatically polluted seas, rivers and soils. Due to the high consumption of plastics with a short shelf life, especially for packaging; Every year 9 million tons of plastic waste are dumped into the sea from 192 countries with coast, this generates accumulation of plastic materials in coastal areas, negatively affecting food chains and biodiversity. Affecting the population in general, the environment and indirectly tourism, which visits our beaches. Due to their shapes and colors, plastics are ingested by different species that end up dying from the non-assimilation of their organisms. Due to their slow degradation process, these plastics are divided into microscopic parts, which enter the marine food chain and consequently the human food chain. Being an invisible enemy that is not yet in the collective consciousness due to ignorance and lack of information about its long-term impact. In Uruguay, according to official sources, 450,000 kilos of plastic waste are generated daily, of which only 9,000 (2%) are recovered. Despite these numbers, only 30% of the installed capacity is exploited to recycle plastic waste.

The fact of using blockchain as a backup for the transactions of our currencies, allows us to make a traceability and practicality for users (companies and civilians). In addition, the blockchain offers differential security and transparency in case the currency is accepted for tax benefits by the state. Plasticoin can work without blockchain, but we understand that the Blockchain system can be a differential that allows revolutionizing the recycling industry in the Country.